How Digital Marketing Helps Small Businesses
July 2, 2019
Digital marketing can be comprehended as an interactive, cost-effective and measurable way of marketing products and services using digital platforms to reach the target audience. The businesses communicate with their consumers by adopting mutual dialogue and benefit sharing methodologies. The customary medium of communication involves social media, smartphone apps, email, etc. Digital Marketing can be really effective for reaching global audiences, in creating brand loyalty around their target audience and increasing the online sales of products and services. Furthermore, the performance and efficacy of Digital Marketing can be enumerated using the skill of analytics, and it is cost effective.
Now that we have listed some features and benefits of Digital Marketing, it can be explicitly seen as a type of marketing methodology a small business can adopt. Small companies, whose marketing budgets are limited, would be competing with international corporations when they market their products globally. Due to the increase in the usage of the internet globally, small companies can formulate an online strategy with minimal risk involved.
Benefits of Digital Marketing for Small Businesses
As mentioned previously, Digital Marketing can be a game changer for small business if used effectively. These are some ways on how digital marketing helps small businesses :
- Global manifestation through online contents – After securing a website or a social media account, the businesses can generate creative materials or ad campaign online, keeping product marketing in mind, using images, videos, fun facts, etc. This will provide the business with global exposure in an inexpensive way.
- Cost-effectiveness – Digital Marketing is a cost-effective way of marketing products and services as compared to traditional marketing. Traditional marketing is mostly adopted by big corporations since they have sufficient funds for their ad campaign. But for small businesses Digital marketing is a boon for them, as it not only provides a cost-effective mode of marketing but also a creative and universal one.
- Performance measurement – Web analytics and other online metric tools can be useful in measuring the performance of digital marketing. Recent developments in the field of analytics have introduced innovative features to develop and quantify the effectiveness of online marketing strategy even before its implementation.
- Customer Services – One of the most critical aspects of marketing is to address the complaints or concerns of the customer. With the implementation of online marketing, customers can resolve their concerns quickly and effectively with the concerned executive. This serves as an essential aspect to retain the existing customer.
- Profit Margin – By capturing the market share using digital marketing, there can be a steady increase in revenue. More the global exposure more the profit.
Limitations of Digital Marketing for Small Business
With the myriad of benefits the digital marketing provides, it also comes with a few limitations as well. By understanding the restrictions, one can better plan and execute online marketing.
- Since it is highly dependent on the internet, a poor internet connection can be an issue for the customers
- Even by deploying all the features of digital marketing, an increase in competition between the big and small businesses can be a serious issue, especially for the small business, in getting the customers attention.
Hence, it would be sensible to initially develop an online marketing strategy for the domestic target audience and then gradually moving towards the global market.
Solicitors In The Gold Coast
April 12, 2019
A solicitor is a legal practitioner who traditionally deals with most of the legal matters in some jurisdictions. A person must have legally-defined qualifications, which vary from one domain to another, to be described as a solicitor and enabled to practice there as such
Regulation of the profession in Australia varies from state to state. Admission to practice is state-based, although mutual recognition enables a practitioner admitted in any state to practice nationally. In some states, the distinction between barristers and solicitors is nominal and reflects individual preferences and membership of professional associations. In others, at least in a practical sense, the distinction is clear from the type of practice practitioners have, even if they are entitled to practice in the other branch of the profession. Thus, while members of the bar practice only as barristers, a practitioner is admitted as a “barrister and solicitor.” Therefore, every solicitor is also a barrister, although many prefer to brief counsel rather than appear in courts or tribunals themselves.
Their solicitors in Gold Coast are well respected and recognised as a leading Property Conveyance Firm on the Gold Coast, with a client base consisting of local, national and international clients.
Our highly qualified and experienced team of legal professionals focus on excelling in our core area of practice being Residential Conveyance that is buying and selling of property. Their mantra is simple, clients come first, and they aim to deliver the highest possible level of premium service, knowledge and professionalism to each and every one of their valued clients, while ensuring their costs remain competitive at all times. Having this team on your side means that you are getting the best advice possible. They have your best interest at heart.
They take great pride in knowing that since their inception in 2005, they have assisted over 7,000 satisfied clients in buying and selling their property. In fact, many of their clients are existing clients who keep coming back to them for their Property Conveyance needs. To them, that is the ultimate compliment.
Gold Coast Solicitors have the experience and knowledge to help with all stages of property transactions whether you are buying or selling a home, unit, vacant block, strata title, commercial real estate or rural property, and including:-
- Legal advice in regard to real estate contract law
- Drafting and reviewing contracts
- Auction Contracts
- Sales or purchases by companies, self-managed superannuation funds, family and discretionary trusts and deceased estates
What sets them apart is their personalised service and attention to detail. They take the time to treat each of their clients as unique individuals and take a pragmatic approach towards achieving the best possible outcome which is specifically tailored to their client’s needs.
Whether you are buying or selling a property, it can generally be a daunting and stressful experience, however, with Gold Coast Solicitors on your side, they will ensure that your property transaction is a smooth, stress-free and enjoyable experience.
At Gold Coast Solicitors we have a highly qualified and experienced legal team that specialises in the conveyance. They will guide you through each step of your transaction, and cut through the complexities involved, to ensure that your sale or purchase proceeds without any unnecessary delay or stress.
Their advantage is that they provide the highest level of service and knowledge to all clients. They take time to get to know you achieve the best possible outcome.
Tips to Become the Inspirational Speaker You Always Wanted to Be
April 8, 2019
Inspirations are what drive us to do the extraordinary. We all have someone we look up to in our daily lives. However, being someone’s inspiration, a reason why they wake up every morning and get through their struggle, is an entirely other ball game. Yet, it is not as far-fetched a dream as it may seem. If you are someone who thinks of inspiring others with their wisdom and wit, it is actually not an impossible feat to achieve. If you ever dreamed of being an inspirational speaker of unparalleled fame, then read on, because we have some tips for you to get started.
Have a Story
Every keynote speaker melbourne has a story that motivated them to share it with others. A story that helped them get through hard times in their lives. Try to find that story in your life. Figure out what motivates you to be a better version of yourself every day. Hold on to that story and share it with others. Shape your speeches and experiences that you share in a talk around that story. A personal touch to any session allows your audience to connect with you better. Sharing a story with them that is close to you makes you more human and believable. In turn, sets you up for becoming an inspiration for at least one person in the audience. At times, that’s all you need to get started on your dream, one person.
The pioneers in every field have faced abundance of failures before they could taste success. Embrace your failure stories just as much as your success ones. Your failures humble you as a person and help you refine your perspective. Share the stories of hardship that you learned through rigor and efforts through time with your audience. If you are open about your secret sauces to your successful life, then your audience are more inclined to listening to you intently. Engaging your audience is the first step towards becoming an amazing speaker, maintaining that engagement is the next.
Constructive criticism is a key to refining your skills. Consider being open to feedback and suggestions to your speaker sessions. Ask people where you did great and what aspects of your session, they enjoyed the most. This helps you assess the weaker and stronger factions of inspirational sessions. You can work around them and improve them with every session you give. The key is to start small. Start with friends and family. Move on to local community and up you go to the ladder of becoming the best inspirational speakers. Speed your growth with support and feedback from community. Nothing more transparent and accurate than feedback directly from the people you seek to inspire.
February 14, 2019
Duties Of Security Guards in Sydney
The police officers and any other law enforcement agents are in a position of intervening or responding when violence and crime happens. This is essentially made possible through the training they undertake. Other than applying this reactive approach, the security guards also apply a preventive approach to crime.
Therefore, we can see that security guard play an essential role in preventing risks and deterring crime, watching out for any looming danger, and reporting any crime they are likely to encounter.
But what are the main duties of performed by security guards? These are explained as follows:
To make themselves visible
One essential duty of the security guards is to make themselves visible. This is a great role since it deters criminals.
It is common for the majority of the muggers, shoplifters, burglars, and other criminals to think twice whenever they see the security guards on duty.
Therefore, being visible is one of the vital ways through which the security guards are in a position of foiling theft, personal injury, damage, and any other dastardly act.
The must be vigilant
Security guards must watch out for strange things that are likely to mean harm. Therefore, they are supposed to have a very focused sense of smell, sight, and hearing.
They must be in a position of smelling it when there is leaking of the chemical from a container or when a cable is burning somewhere.
They must be in a position of detecting the strange sounds such as when an individual is trying to open the door.
They must be in a position of seeing it when an individual is trying to divert their attention off their duty.
Other than this, they must be in a position of interpreting quickly anything they see,
Therefore, a long-sighted or short-sighted individual cannot make the best security guard based on these facts.
Ability to respond correctly and quickly when the need arises
Other than sensing a crisis, the security guards must act fast to control the situation. Therefore, the security guards are supposed to remain alert to avoid being caught unaware.
However, you’ll that the response of the security guards varies depending on the threat. As a result, every security must know the best ways for responding to various dangerous situations.
Must observe and report
Security guards are not supposed to relax after averting the dangerous situation. They must remain to observe until when they are sure that there is no expected problem.
The security guards are supposed to report any incident to their supervisors, the appropriated authorities or the police after controlling it. This is necessary so that the further steps would be put in place to ensure that the issue does not happen again.
There are some cases where security guards cannot control dangerous situations alone. In this case, the security guards are supposed to request for the necessary help. This is the time when they are required to call the police.
Getting help is essential as it averts the loss of property of lives.
Maintaining order among people
You’ll always find the security guards in large gatherings such s religious assemblies, political assemblies, and parties. In these cases, they prevent the breakdown of law and order and stampedes. They also ensure the safety of property and lives.
Leadership Development in Australia
January 14, 2019
Opportunities Aimed at Successful Women
Understanding Leadership and All it Entails
The leadership of women in today’s job market is somewhat complicated. Women have begun to focus on the ever-changing employment statistics in current job opportunities. Professional women have taken great strides in moving their untapped potentials. The success of women in leadership roles in Australia is slowly improving.
Being the best at one’s job doesn’t always guarantee that they will be successful in moving upward. Research has shown that women face far greater barriers than men in the same fields. Being high in leadership involves stepping past the unwritten line between success between genders. To overcome the feeling of being “not good enough” for typically male-dominated positions may be difficult, but it is definitely attainable.
Developing a network of female friends, coaches, and mentors is one of the first steps of success in the job market. Encouraging the relationships to develop nurturing and empowerment is an early step in attaining leadership roles. This process is a step in the right direction. Giving credit for success to feminism is no longer the only way to show leadership potential. Shaping the success in finding the right steps in leadership are individual accomplishments, though they may lean on the shoulders of women who have led them to their triumphs.
Educate and Enlighten Women in Powerful Positions
Women are now looking for learning opportunities that will empower them in their search for the right leadership goals that fit their unique skills. Some women are trailblazers in employment rights and revealing gender discrimination. Turning that challenge into the upheaval of the status quo for women begins the process of opening doors that were previously closed to them. Though the fight for women’s leadership roles to change may have started in the twentieth century, the twenty-first century is showing more opportunity for women in the job market.
Here are just a few of the job opportunities that are opening to women:
- Arts and culture
- Science and religion
- Politics and community involvement
- Law enforcement
This list is by no means complete in the fields that women are slowly but surely conquering. No longer are women simply expected to stay at home and only contribute to their family life, having no educational or social goals outside of the home. Women are no longer expected to stay “in their place.” More and more women are gaining equality in the workforce, and learning skills that encourage higher and higher positions in their chosen fields.
With those ideas in mind, earning higher positions in their fields becomes attainable. Australian women have seen the first female Governor General, followed by the first Prime Minister. This encourages businesswomen to strive for the positions of CEO or internships, for example. Opportunities are ever-expanding in Australia, showing an encouraging trend of equality in the workplace. More women than ever before are becoming role monitors in a wide variety of previously male-dominated fields.
This suggests that women, a previously under-utilised group, are creating a new trend in skill development and education. This makes it a promising step into promoting the attainment of goals and in breeding leadership successes. Australia needs leadership in both genders, and the trend in promoting leadership has helped make women make great strides in this successful direction.
Empowering women in leadership and encouraging change for both genders is the goal that is being faced. Now is the perfect time to take advantage of these changes, and to attain the growth of Australia’s leadership. Get involved now, and enjoy that growth.
Renting vs Buying Transport Equipment For Your Business: A List Of Pros And Cons
May 10, 2018
There are many businesses out there that rely on the use of transport equipment. While there are some that invest the money into buying and owning the equipment themselves, there are others that choose to rent what they need from a company such as http://www.rentco.com.au/portfolio/trucks/. If you are on the fence about which idea is the best for your company, here is a list of pros and cons that should make things clear for you.
– If you buy transport equipment, it will always be available when you need it. There will be no need to call anyone and ask about availability. You can have what you need at your fingertips at all times.
– There are some expenses pertaining to the equipment that you will be able to deduct on your taxes. For instance, if there is something that needs to be fixed, the cost of repairs can be written off as a business expense.
– You will have to invest all of the money for the equipment right now, or at least come up with a sizable down payment. If you don’t have a lot of money on hand, this is not the best financial position to be in.
– Once the equipment is no longer usable, you will have to figure out how to dispose of it. This is not something that you can toss away with the regular trash. You may have to invest a great deal of time and/or money in order to get rid of it.
– If you do not use this equipment all the time, leasing is a good idea. This is because you can use it for a short time, return it to the owner and avoid having to pay a ton of money for something that is not in use.
– When the equipment has issues and there needs to be repairs made, that is something the owner will have to deal with. You will not have to worry about the costs associated with trying to get it back in working order.
– While leasing costs may seem pretty reasonable at the beginning, the reality is that all of this will add up. By the time you pay to use something for several years, you will have invested so much that it could have been possible to buy your own.
– There may be times when you need the equipment and someone else is leasing it. This can hold you up, which means that time and revenue can be lost. You will have no control over who leases it when you do not have it in your possession.
If you are the owner of a company that needs to have transport equipment available to them, you may have been wondering whether buying or leasing would be the best option for your business. Now that you have all of this information available, your responsibility is to ponder each point and make a decision that would be in the best interest of your business.
How to Use Awards or Trophies to Improve Morale At The Workplace
April 28, 2018
Low morale in the workplace can be very detrimental in terms of productivity. There are numerous ways to improve employee morale like increasing the workers’ involvement and building their self-esteem. Everyone loves it when their achievements are recognized and it’s always more meaningful if another individual recognizes their success on their behalf. There are some simple ways to do both at once and this article highlights some ideas that you can incorporate into your company.
Project Specific Recognition
When employees are working against the clock to finish a project, it can be hard to take a step back and recognize the excellent job the team did. While it is possible that the supervisor has scheduled the time to debrief, it is ideally essential to make time or celebration and bragging. Utilize this opportunity to recognize any employee who came out as a leader or delivered more than expected. You can utilize a nomination method or ask senior leaders to recognize the superstars.
It can be hard to call this one an award, but shout-outs are usually effective at empowerment and are easy to implement, particularly if you have a weekly or monthly employee meeting. Simply use the first few or last minutes to open up the floor for the staff to recognize each other’s work, contributions, and support. Shout-outs are more frequent and verbal and there is no limit to giving them. If you do not usually have an all-employee meeting, you can use the organization’s bulletin board and give slips of paper or post-its that allow the staff to publicly thank each other. If your organization has a printed or digital newsletter, shout outs can be posted through this medium.
Employee of the Month
This is a tried and tested way to encourage healthy competition between worker, while still incentivizing the entire workplace to increase their levels of productivity.
Neatest Desk Award
You might toss this one under the silly category, but is an extremely helpful tool in the search for an orderly and clean workplace. You can make a monthly competition and incentivize the employees with a small gift card or free lunch.
Most people prefer to work in a place that fosters creativity. So, encourage the workers to think in a different manner by introducing an innovation award. This award can recognize anything the implementation of a more effective recycling program to an idea of a new product. If it is taken seriously and accompanied by a substantial prize, an innovation award can shape the culture of your company.
Workplace awards can recognize almost anything that makes the workplace a better place, from cleanliness to project management and they can be in the form of gift cards to trophies (check out www.trophyspecialists.com.au for ideas!). The secret is to identify key values that are essential to the organization and find fun, creative and even silly methods to encourage your staff to exemplify them.
The point is that Recognition, awards or trophies, even if they appear to be frivolous can help boost morale, engage employees and increase productivity.
The Benefits For Business Owners Of An External Training Company
January 11, 2018
There are a lot of business owners who worry about using an external training company instead of an internal trainer. There are actually a number of benefits that come with the use of an external training company that all business owners should know about. These benefits will show that there is no reason for business owners to be wary of external training companies.
When you work with a reputable external training company, you will ensure that you are working with trained professionals. When you hire your own trainer, you have to believe what their resume tells you and you will never know if they are the best at their job. Training companies will know what they need to look for in trainers and will ensure that the trainers they hire have the correct knowledge and skills.
The professional working with a training company will also be qualified to teach. This is important because not everyone is qualified to teach and will not have the right manner to impart knowledge. The trained professionals hired by training companies will know how to adapt their training models to your business needs and how to determine if your employees are retaining the knowledge.
A Lack Of Knowledge About Your Business
A lot of business owners believe that the lack of knowledge about your business that training companies have is a weakness. The truth is that this can be a benefit to the training. When you have a trainer who has in-depth knowledge of your company, assumptions will be made during the training. The trainer could believe that the employees all have the same knowledge that they have and this is not always true.
When the trainer does not have any knowledge of your business workings, you will not have to worry about these assumptions. The trainer will also be able to explain the use of the software or skills that they are showing in a way that all of your employees will understand. They will also be more objective when questions are raised by your employees during the training.
You Will Save Money
Business owners are always looking for ways to save money and they often believe that external training companies will be too large an expense. The truth is that hiring an external training company will actually save you money when compared to hiring an internal trainer. This is due to the fact that you will only have to pay the external company when you need training.
When you have an internal trainer, you will need to pay them a salary even when they do not have to train anyone. This can be a large expense for smaller businesses which can be avoided by using an external company. Most external training companies will only charge you for the actual training that they complete and will not require a retainer. When looking at the overall costs, this will be better for the bottom line of your company.
Tips For Building A Strong Team Culture In Your Workplace
December 1, 2017
Teamwork is something that could make or break your business. This is why you need to have a strong team culture in your workplace. We spoke to an expert HR consultant from Perth to find out how to achieve this. There are a number of tips that you should consider which will help you create this culture and reap the benefits that it provides.
Team Culture Starts At The Beginning
There is no point in hiring people who cannot work as part of a team if you want to have a team culture in your workplace. This is why you need to start building your team from the very beginning. This means that you need to hire people who fit the team culture of your business and will be able to work with your other employees.
To do this, you need to use interviews and pre-employment assessments to determine if someone’s personality fits your business culture. You need to look for people who are open to cooperating with others and willing to listen to what other people have to say. This will play a large role in the success of your team culture.
Hold Teams Accountable
When you create teams in your workplace, they need to be held accountable for the results of their work. To do this, you need to have clear team and individual expectations set out. Everyone in the team needs to be aware of the fact that the result of the team’s work is what counts.
There are many companies that introduce reward systems to help with accountability. If the team is able to achieve their goals, they will be rewarded for this. You should also look at individual recognition based on the contributions the person has made to the team effort. This will ensure that everyone works in the team and not only certain people.
Keep Communication Open
One of the most important aspects of teamwork is good communication. This means that you need to have good communication channels open for the team members and management. The teams in your workplace should be able to have open communication with each other and with their managers.
A great way to improve team culture in your company is to solicit ideas and suggestions from your employees. This will help you determine if there are any issues that you need to address and find out what your employees feel the best solution is. This communication also allows team members to give suggestions on the best ways to achieve their team’s goals.
Resolve Team Conflicts Quickly
You will not have a strong team culture in your workplace if there is conflict within the teams. If there are problems with certain individuals in a team, you will need to work to correct this. One of the best ways to do this is through frank communication with the person to find out what the root of the problem is.
If you find that some members of the team do not fit the team mold, you might have to replace them. The person that you replace them with should be someone who is going to protect the integrity of the team. Of course, when replacing an individual, you need to be careful with how you handle this.
Why Your Business Should Have An Email Filtering Service
November 20, 2017
Email filtering is an efficient service that helps filter out unwanted spam emails from your inbox. Although most spam emails may be harmless, some can be quite risky particularly if they find their way in your inbox and are clicked on. Hackers and other malicious people may use phishing emails to dupe you into clicking to links, which under instances gives them access to your private information, network, or even infect the entire network with malware. Having an email filtering service (either in-house or cloud-based) is therefore recommended for all businesses and companies.
Benefits of Using an Email Filtering Service
1. Reduce server load and data volumes
According to research, 7 out of 10 emails sent to company emails are spam. Unless the company has an email filtering service, these junk emails can cause an unexpected load on the server. With such high amounts of junk mails, email volumes can easily spike making it almost impossible for the mail server to process each in time. This could also cause you to spend more money on internet and mail services as well. Nevertheless, investing in a robust email filtering and processing service can help keep unwanted emails out, hence reduced server load.
2. Minimize spam, malware, and virus exposure
Picking real emails from a long list of junk mails is not only tiring but also leads to massive time wastage. Nevertheless, having a filtering system in place can help reduce the time you spend going through emails. In addition to this, applying local filters can help improve efficiency as well as reduce the risk of clicking on junk emails with malicious content inside. About 90% of all junk mail contain attachments, most of which once downloaded to your computer can infect the entire network with a virus, malware, and such. An efficient filtering system can therefore help reduce such risks effectively.
3. Improved large-scale email sending performance
Sending large batches of emails to email subscribers and other interested parties can be quite a challenge if your mail server is laden with junk emails. It becomes even more difficult if your mail server has been exposed to the internet. With a mail filter in place, sending large volumes of emails is as easy as clicking a button. The mail server will have enough resources and capacity to process and send out these emails successfully without any glitches. Another advantage of this service is that it prevents malicious individuals from injecting harmful code to your servers.
4. Reduces risk of being blacklisted
Without an email filtering service, your mail server will be prone to hacking and even be unable to detect malicious content send through it. Most servers will blacklist any server recognized to send malicious code or emails, which can be bad for your business. With your company mail server blacklisted, it will be almost impossible for recipients using blacklist monitors to receive your emails. This could translate to low performance. Nevertheless, having a filtering service in place can help prevent possible infections from the network, thus a reduced risk of an attack.
It only takes one infected machine for an entire company network to be compromised. To be on the safe side, have a trustworthy, robust, and reliable email filtering in place.